Montenegro will be the next market for Safe at Sea AB (publ) to enter and a distributor agreement has now been signed with EFEL Motors.
Despite not having a very long coastline Montenegro focuses on and prioritizes safety at sea (and in their lakes) highly and investments are now being made in order to increase the sea rescue capabilities in the country, partly financed by EU funding. We are very glad to present our new distributor EFEL Motors in Podgorica, Montenegro which is a company of 120 employees and a yearly turnover of approximately 14 MEUR. EFEL Motors product portfolio consist of cars, motorcycles and boats/marine and they have the agency/distributorship for brands like Zodiac, Yamaha, Michelin, Toyota, Citroen and Lexus. They are not only active in Montenegro but also in Serbia and Albania.
In connection with signing the distributor agreement EFEL Motors will also invest in a standard RescueRunner system to enebale them to successfully promote and demonstarte our products in this new market.
Read the full press release here: